What is ROAS?

Return On Ad Spend

A ROAS of 4 means £4 of attributed revenue for every £1 spent on advertising.

Formula

Revenue attributed to ads ÷ advertising spend

In plain English

How much revenue was generated for each unit of advertising spend.

Related terms

• CPA — Cost Per Acquisition / Action
• CPC — Cost Per Click
• CPM — Cost Per 1,000 Impressions