Instant Solvers Glossary
Not sure what a term means? These guides explain the jargon in plain English and link back to the tools that use it.
Average % Viewed — Average Percentage ViewedThe average percentage of a video's duration watched.AVD — Average View DurationThe average amount of time watched per view.Base64 — Base64A text encoding that represents binary or text data using a restricted character set.CIDR — Classless Inter-Domain RoutingA way to describe IP networks using an address and prefix length, such as /24.TikTok Coins — TikTok CoinsVirtual items users buy and can use to activate TikTok Gifts.Conversion Rate — Conversion RateThe percentage of clicks or visits that became conversions.CPA — Cost Per Acquisition / ActionThe average advertising cost for each conversion or result.CPC — Cost Per ClickThe average amount spent for each click on an advert.CPM — Cost Per 1,000 ImpressionsThe average advertising cost for 1,000 ad impressions.CTR — Click-Through RateThe percentage of impressions that resulted in a click.TikTok Diamonds — TikTok DiamondsA TikTok virtual-item metric associated with creator popularity and potential Rewards.DKIM — DomainKeys Identified MailAn email authentication method that signs outgoing mail with a domain key.DMARC — Domain-based Message Authentication, Reporting and ConformanceAn email policy that uses SPF/DKIM alignment and can request reporting or enforcement.DNS — Domain Name SystemThe system that maps domain names to records such as IP addresses and mail servers.TikTok Gifts — TikTok GiftsVirtual items whose current Coin cost is shown by TikTok.IP Address — IP AddressA numerical address used to identify a device or network endpoint.JSON — JavaScript Object NotationA text format for structured data using objects, arrays, strings, numbers and other simple values.ROAS — Return On Ad SpendHow much revenue was generated for each unit of advertising spend.RPM — Revenue Per 1,000 ViewsCreator revenue earned per 1,000 views or engaged views, depending on the platform metric.SHA-256 — SHA-256A cryptographic hash function that produces a 256-bit digest.SPF — Sender Policy FrameworkA DNS policy listing mail servers authorised to send for a domain.Watch Time — Watch TimeThe total amount of time viewers spent watching content.